Tour our new GANT photo studio
One of the most exciting parts of our Global HQ in Stockholm is the brand-new photo studio. It’s almost 150 square meters – and always filled with new GANT products.
However, it is not all about shooting products for e-com. Having our own in-house studio also enables us to be spontaneous and adapt to changing situations. We are now able to support other areas of our brand and business in a much more efficient way. When a need pops up – maybe a new portrait of a spokesperson or a group-picture of our interns – Anna and her team are there to make it happen.
Can you describe a normal day?
That’s difficult! There are no normal days when working with photo production. A lot of effort goes into making the pieces look their best. It requires both skills at pinning up the piece as well as good teamwork between the stylist and the photographer. Of course, preparation is key – everything from ironing the piece to actually deciding how it should look and what we want to highlight.
What is the most fun/interesting project you’ve had so far?
I really appreciate the variety. It’s fun to do different kinds of shoots for all the different teams in the house, everything from PR and CRM to portraits. Model shoots are always exciting since you never know what the day will be like.