The GANT Story
Over the years, GANT has been characterised by people who are both dreamers and doers, contributing to our heritage and our reputation. A seamless evolution, involving aspiration, idea, a clear vision, and a tangible end result that we are endlessly proud of.
A man named Bernard Gantmacher, a Ukrainian native, makes the long journey to Ellis Island to begin his new life. To finance his studies, Bernard takes a job at a shirt-collar factory, where his creativity is nurtured into ambition. From here, he moves to New Haven, CT, and starts a shirt making company which becomes the first to offer the Button-Down Shirt to a broader American market in 1949.
This year marks the birth of GANT, founded by Bernard and his two sons, Marty and Elliot. Casual button-down shirts are the basis of their success, while the quality of the product speaks for itself. They find popularity amongst the students of the East coast Universities, and their innovations, such as the locker loop, the boxpleat, and the back-collar button cement their status as the finest purveyor of the preppy look.
1970s to present day
In the late ‘70s, a new chapter begins for GANT, as the company is bought by three Swedish entrepreneurs with an eye for a quality product. The move to Europe adds a sophisticated European flair to the classic designs, whilst helping GANT to become an internationally renowned brand, now with the added goal to make the world a more interesting and beautiful place through the passion for American sportswear.
In 2008 GANT was bought by the Swiss family enterprise Maus Frères, but remained headquartered in Stockholm, Sweden.