Why we do what we do
Almost 70 years after our establishment, GANT is better than ever. We believe in our product, and our consumers trust us to provide them with the best in preppy American sportswear that we possibly can.
We want to make the world more interesting and beautiful through our passion for American sportswear and our desire for lifelong learning. This ambition is unchanged, but our methods are reevaluated every single day, keeping us current, yet classic, trend-aware, yet traditional.
In the pursuit of this, we follow a set of values that are deeply entrenched in everything we do. These values are to be always authentic, innovative and passionate.
We strive for authenticity in order to remain credible in our market. We challenge the expectations laid out as a retailer of preppy American sportswear in our innovations, whether in design (for example, our newly introduced Tech Prep range), or in collaboration.
Our passion is unwavering, present in every employee, every day of the week, evident in our customers, and visible in every product we send out into the world.