Taken
The Marketing Manager UK & Ireland is responsible for developing and executing localised marketing strategies to drive brand awareness, customer engagement, and sales within their designated region. This role requires a deep understanding of regional market trends, consumer behaviour, and retail dynamics to ensure that global marketing initiatives are effectively adapted for local audiences.
- Develop and execute regional trade marketing plans that align with global brand strategies and local market needs.
- Manage trade marketing initiatives, working closely with retail teams and wholesale partners to maximize brand presence.
- Coordinate regional campaigns, including event sponsorships, activations, and in-store promotions.
- Act as the primary liaison between the global marketing team and local retail and wholesale partners to ensure alignment on brand positioning and messaging.
- Analyze regional sales performance and consumer insights to refine marketing strategies and improve ROI.
- Manage regional marketing budgets.
- Partner with e-commerce teams to optimize digital marketing strategies, ensuring a strong online presence and conversion rates in regional markets.
- Assist PR, media, and influencer marketing teams to build brand awareness and engagement in the region.
Monitor competitor activity and industry trends to identify opportunities and potential threats within the region.
- Implements regional marketing strategies tailored to local consumer behavior and market dynamics.
- Execute regional trade marketing initiatives, retail activations, and brand campaigns in collaboration with global teams.
- Manages marketing budgets for the region, ensuring optimal allocation for brand growth and sales impact.
- Oversees key retail and wholesale partnerships, ensuring brand consistency and alignment with global guidelines.
- Analyzes market performance, consumer insights, and competitor activities to refine regional marketing strategies.
Profiel
- 5+ years of experience in regional or trade marketing, preferably within the fashion or lifestyle industry.
- Strong understanding of retail dynamics, trade marketing, and wholesale partnerships.
- Experience managing marketing activations, events, and digital campaigns at a regional level.
- Excellent communication and relationship-building skills to work effectively with internal and external stakeholders.
- Data-driven mindset with the ability to analyze market trends and campaign performance.
- Strong project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
- Fluency in the primary language(s) of the assigned region.
- Willingness to travel as needed to oversee regional activations and partner engagements.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
We will begin reviewing applications the week commencing 9th June. Candidates can expect to hear from us shortly thereafter.
Right to work in the UK
In accordance with Home Office guidance, successful candidates will be required to evidence their right to work in the UK before commencement of employment. We have assessed this role and do not consider that we would be able to sponsor a successful candidate under the Skilled Worker route as the role does not meet the relevant Home Office criteria; the successful candidate therefore must be able to demonstrate their own right to work during the recruitment process without GANT sponsorship.
GANT is one of the inspiring brands driven by passionate people of the MF Brands Group, alongside with Lacoste, Aigle and Tecnifibre. Please visit the group website for more information.Benefits
- Clothing allowance (this is a taxable benefit)
- 50% discount including sale items, 25% in outlets
- Pension
- Life insurance (Death in Service)
- Holidays 25 days plus Bank Holidays (Pro-rated for Part timers)
- Extra Day off for your Birthday
- 2 paid days off to do voluntary work
- Enhanced Maternity Pay
- Enhanced Paternity Pay
- Bonus scheme
- My GANT Rewards Programme, which gives you fantastic savings with cashback and discounts with hundreds of retailers and services
- Individual awards for customer service praise or job well done
- In store promotion prizes
- Annual pay review
- Company paid sick pay
- Employee Assistance Programme
- Further Education Programme
- Continuous Learning and Development
- Refer a Friend Scheme