Until the late 1960s, GANT had been solely a shirtmaker but now the time had come to use their specialized knowledge to broaden their range. In 1971, they produced their first collection of American sportswear including ties, trousers, and rugby shirts – some of the key pieces still being reinvented, refined and perfected by GANT today.
GANT is often called the American lifestyle brand with European sophistication, which leads us to the next part of the story – how the brand got its European sophistication. In the 80s, a new chapter begins for GANT when three Swedish entrepreneurs buy the company. The move to Europe adds a sophisticated European flair to the classic designs and helps GANT to become an internationally renowned brand - now with the added goal of making the world a more interesting and beautiful place through a passion for American sportswear.
Since 2008, the Swiss company Maus Frères has owned GANT. Maus Frères saw a lifestyle brand with global potential that they would be able to develop to its fullest extent. Today, GANT has its headquarters in Sweden and has a presence in 70 markets across the globe.