Ready to drive GANT's growth and ignite our Brand and DTC strategy?
Uppdrag
The Online Marketing Manager will play a pivotal role in building brand awareness while securing more than half of the traffic to GANT's digital flagship. Based at Stockholm HQ, this role leads the global team responsible for digital paid media across all channels, as well as Performance Marketing and Search.
Reporting directly to the Global Head of Online Marketing and Loyalty, the Online Marketing Manager will work closely with E-commerce and Brand leadership, as well as Regional Managers.
- Manage and develop a team of social media and performance marketing specialists, while overseeing the global digital paid marketing budget to drive brand demand and grow new and existing customers
- Partner with Brand and GTM teams to maximize campaign reach and interest, and collaborate with HQ and regional stakeholders on budget allocation, strategy, and performance to optimize full-funnel opportunities
- Develop and execute agile digital marketing strategies and activation plans, ensuring activities support KPIs such as NCA, revenue, ROAS/CoS, CAC, traffic, and brand awareness
- Set up, optimize, and manage campaigns using platform-based and third-party tools like Meta Ads Manager, Google Ads Manager, and Smartly, while enhancing execution through marketing technologies such as feed management, audience syndication, tracking, and visualization
- Collaborate on the conceptualization of creatives and content for social media marketing channels, ensuring alignment with campaign goals and performance metrics
- Use attribution modeling, data insights, and customer behavior analysis to optimize the consumer journey, boost conversion rates, maximize ROI, and identify new growth strategies to test, optimize, and scale
Profil
- BSc/BA or MSc/MA in a business or marketing-related field
- 5–6 years of experience managing paid social and search channels, with expertise in Meta and Google, and familiarity with TikTok, Pinterest, Snapchat, YouTube, and Affiliates
- Proven experience in managing bought media directly, with strong B2B experience
- Strong leadership skills, with a track record of developing teams, setting goals, and driving results
- A forward-thinking strategist with a comprehensive brand mindset, adept at leveraging a test-and-learn approach while staying at the forefront of evolving digital marketing trends.
- Proactive, accountable, with a structured and clear path approach, and fluent in English
Apply with your CV and motivation in English by 2025/03/05. Our team reviews applications on a rolling basis, so seize the opportunity to join us by submitting your application today! Please note that the position may be filled before the set end date.
Om GANT
GANT är känt för sin amerikanska sportklädsel, som står för tidlös stil och innovation och finns på över 70 marknader världen över. Vi kombinerar vår historia med en modern twist när vi skapar kläder för de modiga, nyfikna och kreativa. Vårt varumärke representerar inte bara mode utan även en tradition av hög kvalitet och äkthet. Som arbetsgivare främjar vi en kultur av kontinuerligt lärande och kreativitet och välkomnar högpresterande individer att vara en del av vårt mångsidiga team av innovatörer. På GANT är vi inte bara med och formar modets framtid; vi omdefinierar även vad det innebär att klä sig med syfte och passion.