About the role
We are looking for a commercial, hands-on and inspiring Head of Retail Area to lead performance, people and execution across our store network.
This is a role for someone who loves retail reality. Someone who leads from the front, spends time on the shop floor, drives sales personally and builds high-performing teams that deliver results every day.
You will be responsible for securing profitable growth, strong brand execution and operational excellence in all stores within your area.
Key responsibilities
Commercial & Operational Performance
Responsible for Retail/Outlet Store Managers to maintain and develop the commercial and operational performance of each store, maximizing sales and profitability.
Set clear goals and expectations and ensure delivery through structured and frequent follow-up.
Provide weekly analysis and KPI follow-up per store, including concrete action plans for stores falling behind targets.
Analyze reports, identify gaps and opportunities, and translate them into business-driving activities.
Identify sales patterns and trends and act proactively.
Leadership & People Development
Lead, coach and develop Store Managers and their teams to build a strong performance culture.
Spend significant time in stores and on the floor, role modelling sales leadership and customer experience.
Recruit, hire, train and ensure performance management standards in collaboration with the Retail Director and HR.
Own succession planning and talent development within the area.
Identify development needs and implement actions together with Head of Retail and Experience & Training.
Lead quarterly real-life trainings in all stores, ensuring managers and teams are confident in using Omni tools and delivering on KPIs.
Drive customer service excellence through GANT Academy programs.
Omni Ownership & Change Leadership
Own and drive omnichannel initiatives and ensure execution at store level.
Act as the primary change leader for Omni in the area.
Maintain deep knowledge of Omni systems (CRM, Endless Aisle, Click & Collect) and ensure teams are trained, confident and compliant.
Secure that stores work seamlessly between physical and digital touchpoints.
Retail Operations
Conduct and report regular store visits to ensure standards and targets are met.
Secure optimal staffing levels and intervene when stores are under- or overstaffed.
Coordinate timing of refits, refurbishments and new openings together with Retail Operations.
Profile
Strong retail knowledge, preferably within fashion
Minimum 7 years of retail experience, with solid leadership responsibility
Proven track record of driving sales and profitability
A true people leader – motivating, engaging and coaching
Highly structured with strong project and time management skills
Comfortable working in a fast-paced environment and making decisions
Professional level of English
High school diploma required; college degree preferred